Professor Herminia Ibarra
“It has been a true gift to work with you. Thank you.”
Professor Hermina Ibarra,
London Business School.
Author of Working Identity and Act Like a Leader, Think Like a Leader.
- Social media planning
- Social media post creation
- Social media management
Raising awareness of a double book launch for London Business School’s Professor Herminia Ibarra
Herminia Ibarra is the Charles Handy Professor of Organisational Behaviour at London Business School. She teaches executives and masters students on leadership, organisational transformation and career development but she is also an accomplished author in her field.
Herminia’s books and articles are founded on rigorous research and pose some of the most important business questions of our time: How do I reinvent my career? How do I transition to a more senior leadership role? How do we reduce the barriers to women reaching top management roles?
Herminia asked us to manage her social media presence on Twitter and LinkedIn to help promote the launch of the second edition of two of her landmark books: Working Identity and Act Like a Leader, Think Like a Leader. We have planned, managed and executed Herminia’s social media campaigns (and seen rising online engagement with her work on a weekly basis) ever since.